Minimalism meets fun! Monomini is a children’s collective offering gifts, toys, apparel and accessories for ages newborn to pre-teen.
When conceptualizing this dreamy spinoff of a top New Orleans women’s boutique, Monomini’s founder came to us with a clear point of view. She wanted to create a children’s boutique that reflected her signature modern meets minimalist aesthetic, but with playful touches that would appeal to children and parents alike. We created a brand that was up to the task- both in the physical space and online.
Brand Identity
Environmental & Signage
Photography: Kayla Stark
Loopy, monoline letterforms placed strategically add the right amount of playfulness to the brand. The M works overtime, doubling as hair on the icons and it’s many variations.
Brand elements carry over through various touchpoints throughout the store. We created a set of acrylic characters that are able to be moved between merchandising areas and display windows. Branded balloons, bags, and signage add to the charm of this adorable boutique.
