Hot Benny’s is serving up an unexpected twist on the classic beignet, alongside a contemporary espresso bar.
Shooting to shake up the scene, Hot Benny’s founders approached AKA with a concept alone- a fresh, new take on a New Orleans signature. We readily embraced the challenge and developed a name and a brand that felt both unexpected and comfortably worn in.
Naming
Brand Identity
Print & Packaging
Merch
Environmental Design
Signage & Wayfinding
Brand Imagery
Styling
Website Design
Photography: James Collier
We used an interchanging blocky, modern sans and a hand-rendered wordmark for the primary logos. Injecting a bit of nostalgia and personality, we introduced a fun trio of beignet characters through the brand’s visual language.
The illustrated beignet trio livens the Hot Bennys packaging through cups, bags, deli paper and more. We created a line of grab-worthy merch including hats and shirts.
.gif)
Designed to stand out on a busy strip of Canal Street, Hot Bennys benefits from carefully considered, dynamic signage.
