With over ten locations, Willie’s Chicken Shack serves fresh, marinated fried chicken and ready-made daiquiris to tourists and locals alike.
Looking to achieve consistency and update their image, the founder of Willie’s tasked AKA with a rebrand of this French Quarter quick-service staple. As the project unfolded, we were engaged further to advise in environmental design – establishing what would become the flagship location, thus setting the standard for all future outposts.
Brand Identity
Print & Packaging
Merch
Environmental Design
Signage & Wayfinding
Brand Imagery
Styling
Web Design
Photography: James Collier
Styling: High Vintage
The client wished not to stray too far from the original Willie’s logo. In this update, we refreshed the typeset script with a custom, hand-drawn lettering wordmark for the primary logo, and gave the original Willie a fresh look.
Brand elements carry over into various packaging assets. For a business with such substantial take-out, we aimed to design collateral that had an eye-catching presence even outside of the restaurant’s doors.
Multiple applications of branded signage, wayfinding neon, and two custom-designed wallpaper installations furnish the walls of Willie’s flagship location.
