FEBE is a luxury women’s clothing boutique, founded by sisters Effie “Fe” Boihem and Bessie “Be” Barrios in 2003 in New Orleans, Louisiana. FEBE melds designer fashion with timeless wardrobe staples, helping women find their own distinct style through an expertly curated collection and a personalized shopping experience.
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AKA led a full rebrand for FEBE, establishing a refined visual identity that reflects the boutique’s elevated approach to fashion. Building on this foundation, we continue to partner with FEBE on quarterly styled campaigns that bring the brand to life seasonally.
Services
Brand Identity
Print Collateral
Brand Imagery
Styling
Website Design
CREDITS
Photography: Jess Kearny
Videography: Nick Arnold
Creative direction
We provided creative direction in leading seasonal and quarterly campaigns from concept through completion. Our scope includes developing campaign ideas, assembling the right creative teams, overseeing on-set styling and production, and guiding post-production to ensure a cohesive final result.
Spring 2026
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Pre Fall 2025
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More Work
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